Tag: Advertising

• Building Digital Customer Trust

  As a long-time business executive and mentor to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. People no longer trust scripted messages and marketing “speak”. Today’s digitally distracted consumer is led to trust only things that they see with their own eyes. They…

  April 30, 2021

  Marketing

  Advertising, Marketing, Marketing Content

• Time To Test Outside Threats

  There is an interesting recent article by Justin Bariso entitled “Tim Cook May Have Just Ended Facebook”.  In summary, the article suggests that companies may be seeing a transformative shift that is just starting. Are the hidden data collection methods used by some Big Tech Companies on your customers going to be history? In the…

  February 5, 2021

  Strategic Planning

  Advertising, Inflection Point Testing, Inflection testing for success, KPIs, Marketing Strategy, Metadata, Strategic Planning

• Pay Per Click Budget

  Approximately 65 percent of all clicks made by searchers who are ready to make a purchase go to paid advertising (i.e., pay-per-click ads). So, what should you spend on PPC (pay-per-click or paid advertising)? This is a question many businesses ask. Regardless of whether you are starting out with PPC, launching a new strategy, or…

  January 15, 2021

  Marketing

  Advertising, Digital Funnels, e-Commerce, Financial Planning, Marketing Strategy