Tag: e-Commerce

• Paid Social Marketing

  There are two kinds of social marketing: organic and paid. With audience demographics and interests becoming more diverse than ever, paid social marketing is an efficient way to target customers with demographics and interests that align with your business. It’s considered best practice to invest in social marketing at least in the beginning stages of…

  June 4, 2021

  Marketing

  e-Commerce, Marketing, Marketing Strategy

• Improve Sales Lead Generation

  As a past business owner, understanding how lead-generation campaigns work and what they have to offer will help you generate more interest and grow your customer base significantly. Even if you hire a third-party service to help with lead-generation efforts, having a basic understanding of how things work is essential. Here are steps you should…

  January 15, 2021

  Marketing

  Buyer's Buying Cycle, Digital Funnels, e-Commerce, Marketing, Marketing Content, Marketing Strategy, Sales Funnel, Sales Strategy

• Pay Per Click Budget

  Approximately 65 percent of all clicks made by searchers who are ready to make a purchase go to paid advertising (i.e., pay-per-click ads). So, what should you spend on PPC (pay-per-click or paid advertising)? This is a question many businesses ask. Regardless of whether you are starting out with PPC, launching a new strategy, or…

  January 15, 2021

  Marketing

  Advertising, Digital Funnels, e-Commerce, Financial Planning, Marketing Strategy