Tag: Digital Funnels

• Improve Sales Lead Generation

  As a past business owner, understanding how lead-generation campaigns work and what they have to offer will help you generate more interest and grow your customer base significantly. Even if you hire a third-party service to help with lead-generation efforts, having a basic understanding of how things work is essential. Here are steps you should…

  January 15, 2021

  Marketing

  Buyer's Buying Cycle, Digital Funnels, e-Commerce, Marketing, Marketing Content, Marketing Strategy, Sales Funnel, Sales Strategy

• Pay Per Click Budget

  Approximately 65 percent of all clicks made by searchers who are ready to make a purchase go to paid advertising (i.e., pay-per-click ads). So, what should you spend on PPC (pay-per-click or paid advertising)? This is a question many businesses ask. Regardless of whether you are starting out with PPC, launching a new strategy, or…

  January 15, 2021

  Marketing

  Advertising, Digital Funnels, e-Commerce, Financial Planning, Marketing Strategy