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“Grow Your Business Smarter – Weekly Tips for Small Business Success” is the perfect blog for small business owners. We offer insights on marketing, planning, financial understanding, and Human Resources topics to help entrepreneurs succeed. Our blog posts are tailored to the unique needs of small businesses, so entrepreneurs can get the best advice for their situation. Our content is written by experienced professionals who have seen success in their respective fields and are ready to share their expertise with our readers.


Tips To Boost Your eMail Marketing Performance

New challenges like inflation and labor shortages have left small businesses lacking the time and resources to maintain a robust marketing program. A recent survey found that 69% of business owners handle all of their company’s marketing responsibilities. Email marketing technology has quickly become a necessity for businesses looking to keep pace with the competition. With…

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What Is Cash Flow?

Lately, several new startup entrepreneurs have asked me to define cash flow. Cash flow is the term used to describe the movement of cash into and out of a business during a specific period. Companies analyze and track three different types of cash flows: the cash flow from operating activities, investing activities and financing activities. Here…

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Document Your Sales Process

I have been asked, “Why do I need a defined sales process?” My answer is you don’t…unless, of course, you: A defined process makes it easier to test ideas for improving sales results. A defined sales process with conversion rates can allow you to quickly generate, pipeline and revenue reports. For example, if you have 50…

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Scale Your Business Using Retention & Endorsement

During a recent mentoring session, I was asked how can a business scale in today’s climate? For a business to scale, consider the following fact…studies show it costs five times more to sell to a new customer than to sell to a returning customer. So, instead of focusing all your attention on gaining more leads, why…

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