Tag: Buyer's Buying Cycle
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Improve Sales Lead Generation
As a past business owner, understanding how lead-generation campaigns work and what they have to offer will help you generate more interest and grow your customer base significantly. Even if you hire a third-party service to help with lead-generation efforts, having a basic understanding of how things work is essential. Here are steps you should…
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Marketing Funnel: Content Management
Not all marketing content is created equal. Some content is designed to engage those at the top of the buying funnel, some to continue the conversation with the buyer and nurture leads in the middle buying stages. And some is for sales, to convert prospective clients into buyers. This is applying content specific marketing to…