Workshop Handouts: Simple Steps To Start Your Business.

Validate Your Concept Without Spending A Fortune

Many studies show that businesses fail because they do not take the time to validate “vet” their business idea by building a minimum viable product and gathering feedback from potential customers. To expand on this thought, business failures happen not because the founder didn’t have money in the bank to invest or because they didn’t…

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Pandemic Inflection Point Testing

Businesses begin with an idea that is tested to see who will buy, for how much, and whether the exercise can be repeated. Small businesses must retain this way of marketing, constantly testing new offerings to new segments while the company continues to market the things that make them revenue today.  As the business collects new…

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Business Startup Steps

There are no limits on who can become a great entrepreneur…I am a good example.  You don’t necessarily need a college degree, a bunch of money in the bank or even business experience to start something that could become the next major success.  However, you do need a strong plan and the drive to see…

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Key To Writing A Marketing Message

The key to market messaging is to write in reverse. Writing in reverse is simple: You have to reverse the roles of the writer (you) with the recipient (your audience). Think in terms of the outcome wanted by the reader. For instance, never tell the reader how to feel. Instead use evocative, concrete words that…

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