Workshop Handouts: Marketing For Business Owners.

Startup Brand PR Strategies

Are you starting a new business or looking to grow an existing company? If so, then it’s helpful to learn how to work with traditional media and online press outlets in order to maximize the power of coverage. And while there are standard PR strategy basics that are handy to know, one of the best…

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Think Hourglass – The Buyer’s Life Cycle

In the past, I have blogged about the importance of understanding the buyer’s journey and how it relates to the marketing/sales funnel. Have you ever thought about how to change that funnel into an hour glass shape by focusing on retaining customers? First, let me quickly review of the buyer’s journey — sales funnel concept:…

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How To Integrate Sales & Marketing Strategies

Your Sales and Marketing strategy is your plan for reaching, engaging, and converting target prospects into profitable customers. It’s the charter that guides Marketing and Sales in their daily activities, helping them clarify shared objectives and how to achieve them. Without a strategy, all your Marketing and Sales activities and tactics might be for nothing.…

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Content Marketing Mistakes

Currently content marketing is one of the smartest investments a small business can make, especially if you are in the early startup stages. Content marketing is a way to provide your potential customers with informative content to questions they seek. According to a 2020 Hubspot survey around 40% of marketers say that content marketing is…

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