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Vetting A Business Model Concept Using Pricing

In several recent thought posts on vetting a business model concept, I focused on defining the market size and positioning as key elements of a business model concept vetting feasibility analysis. Another key step in the vetting process is to critically think about how you can create/deliver the offered product/service to the identified customer target at…

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Business Startup Myths

Have you been tempted to start a business but don’t because you heard that the large majority of them fail? The biggest reality in business ownership is: about 1/2 (49%) of new businesses fail within the first 5 years. Actually, these are GREAT success results…far better than you get in Los Vegas. The four main reasons…

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Vetting A Business Model Concept Using Market Size

Many first time entrepreneurs make the mistake of going directly from idea to business plan and implementation. Without first “vetting” the business idea, entrepreneurs increase the chance of losing time and money. The vetting process may include validating the product/service value proposition by customer testing using the least costly modeling method (minimal viable product) to find…

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Startup Brand PR Strategies

Are you starting a new business or looking to grow an existing company? If so, then it’s helpful to learn how to work with traditional media and online press outlets in order to maximize the power of coverage. And while there are standard PR strategy basics that are handy to know, one of the best ways…

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Facing An Inflation Price Increase Decision?

In the past, I have talked about adopting a pricing strategy that aligns your business value proposition (VP) with your cost of goods sold (COGS). In other words, set pricing by ignoring your competition and focus on customer value. By focusing on the value to the customer (removing their pain point), you immediately take the competition…

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Do You Have a Natural Disaster Plan?

Any good strategic plan should address how a disaster might affect employees, customers and the bottom line of the business. Now is not the time to lose site of how disasters like the pandemic can affect your business. An acronym to remember the scope of planning for a disaster is…AFECT…Anticipate Financial, Employee, Customer Threats caused by…

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The Key To Good Manager-Employee Communication

In the past, I have discussed the integrated human resource management philosophy. Quick refresher: the integrated HR system management philosophy focuses on HOW the 4 key elements of PA, S, T&D, M work together. This philosophy uses HR Plan (HRP) & Job Analysis (JA) to gather information that is feed into the Performance Appraisal (PA) which in turn…

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Thinking About Franchising Your Business?

Expanding your business can help you have a higher profit. Franchising and licensing are two ways to reach a broader audience to build your revenue. Franchising and licensing are two different ways to share your brand information in exchange for a fee. The distinctions between franchising and licensing center around control and operation: Franchise agreement: Gives…

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Is B2B The Right Distribution Channel Fit?

The 4 Ps of marketing are Place, Price, Product and Promotion. By carefully integrating all of these marketing strategies into a marketing mix, companies can ensure they have a visible, in-demand product or service that is competitively priced and promoted to their customers. Lately, I have had a lot of questions about one of the 4 Ps…Place. When…

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Marketing Analysis Math – Don’t Freak Out

In its simplest form, business is math. If the unit economics work in a businessʼs favor, then the business will succeed, otherwise, the business will fail eventually. Even if youʼre math-phobic, there are a few essential metrics that you should know to better serve your business. I know, there might be others who are able to…

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Human Resource Inflection Point Testing

In past blogs, I have discussed how businesses should always begin with an idea that is tested to see who will buy, for how much, and whether the exercise can be repeated. Small businesses must retain this way of marketing, constantly testing new offerings to new segments while the company continues to market the things that…

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How To Build Customer Loyalty

Customer loyalty has become a necessity for the growth and longevity of a business. However, many businesses today have adopted a transactional rather than a relational experience for their customers. Companies seem to have forgotten that without customers, there is no business. Over the years, I have learned from professional experience what it takes to create…

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Financial Questions For A Startup

One of the questions I get asked when mentoring startup entrepreneurs is “How much money do I need to start my business?” A Shopify survey of 300 small business owners and 150 aspirational entrepreneurs in the U.S. found that they spent, on average, $40,000 in the first year of business. While some businesses still require lots…

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