Aligning The Marketing-Sales Process For Profit
During the pandemic, small business weaknesses were exposed. Many failed because they did not align their marketing and sales functions into an integrated process. By this I mean that marketing, the sales personnel and all of the company employees must work together in the areas of strategy, tools, and customer acquisition to maximize the business…
Keep readingPut eMail Into Your Marketing Strategy
There’s an old saying in online marketing: “The best time to start an email list was two years ago; the second best time to start is now.” Email, SEO and blogs continuously outperform their social media counterparts. According to several studies, about 58% of consumers check their email first thing in the morning…64% of small businesses…
Keep readingStartup Brand PR Strategies
Are you starting a new business or looking to grow an existing company? If so, then it’s helpful to learn how to work with traditional media and online press outlets in order to maximize the power of coverage. And while there are standard PR strategy basics that are handy to know, one of the best…
Keep readingThink Hourglass – The Buyer’s Life Cycle
In the past, I have blogged about the importance of understanding the buyer’s journey and how it relates to the marketing/sales funnel. Have you ever thought about how to change that funnel into an hour glass shape by focusing on retaining customers? First, let me quickly review of the buyer’s journey — sales funnel concept:…
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