New challenges like inflation and labor shortages have left small businesses lacking the time and resources to maintain a robust marketing program. A recent survey found that 69% of business owners handle all of their company’s marketing responsibilities. Email marketing technology has quickly become a necessity for businesses looking to keep pace with the competition.…Keep reading
I have been asked, “Why do I need a defined sales process?” My answer is you don’t…unless, of course, you: A defined process makes it easier to test ideas for improving sales results. A defined sales process with conversion rates can allow you to quickly generate, pipeline and revenue reports. For example, if you have…Keep reading
During a recent mentoring session, I was asked how can a business scale in today’s climate? For a business to scale, consider the following fact…studies show it costs five times more to sell to a new customer than to sell to a returning customer. So, instead of focusing all your attention on gaining more leads,…Keep reading
During the pandemic, small business weaknesses were exposed. Many failed because they did not align their marketing and sales functions into an integrated process. By this I mean that marketing, the sales personnel and all of the company employees must work together in the areas of strategy, tools, and customer acquisition to maximize the business…Keep reading
Something went wrong. Please refresh the page and/or try again.