Category: Business
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The Power Of Values In Small Business: Insights From The Values That Built America
In the dynamic and competitive world of small businesses, success hinges not only on strategic planning and effective execution but also on cultivating a customer-centric focus. As Independence Weekend approaches, drawing inspiration from our founding fathers’ values of E Pluribus Unum, Liberty, and In God We Trust, lets explore the profound role values play in…
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Write Content Using Buyer Journey Funnels
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and to influence profitable customer action.
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Start Measuring Downstream Brand Metrics
The Apple’s iOS 15 update rolled out on September 20, 2021 includes new privacy features which could significantly impact tools used by marketers/advertisers. The changes include Mail Privacy Protection which prevents senders from learning whether an email has been opened and hides IP addresses so senders can’t learn a user’s location or use it to…
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Build Your Brand Message
Every brand has a unique selling proposition — the one thing they do better than everyone else. Unfortunately, founders often make the mistake of trying to focus on the same unique selling proposition as their biggest competitor, or they try to market themselves as being “the best” in almost every facet of their business. Naturally,…
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Digital Front Doors Are Here To Stay
The customer journey is being transformed using digital tools and creative customer engagement strategies. Customers can: try on glasses at home and order them online; take classes and learn new skills from industry experts; order groceries, make appointments, and get medical care all from our cellphones and laptops. As I pointed out in my January…
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Power of Third Party Endorsement
Third Party Endorsement (Word of Mouth) The saying goes that when you do what you love, you’ll never work a day in your life. But when your customers love what you do, you’ll find yourself in a position to unlock the most powerful form of marketing that exists: third party endorsement OR what some call…
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Buyer Journey Map Format
In a previous thought post, I discussed, in detail, the benefits of buyer journey mapping. Since that time, I have been requested to post the spreadsheet format used in my past companies and workshops for building a buyer journey map. Several of you also requested the 5-Ws for building a successful buyer journey map. The…
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Building Your Marketing Plan
A marketing plan is part of your business plan and is the foundation for identifying your market, attracting prospects, converting them into customers, and retaining them as customers. Usually a market plan operates at two levels, strategic and tactical. Strategic to identify the overall market play and tactical to execute on the marketing plan. It…